July 30th, 2009 by admin
To market fruit juice products any other way is Madness. Sheer madness and I feel sad for those who try.
I’ve heard it no less than a hundred times before… And that’s just with acai juice blends! It’s the same in tons of different industries… Avon, tupperware, just about any successful (and especially the unsuccessful) direct sales group you’ve ever seen operates the same way, by building up unprecidented hype for the product, and therefore gaining a ‘downline’ that doesn’t have a non-monetary incentive to be there, that won’t truly love the product in the long run.
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July 24th, 2009 by admin
However I’m worried about the industry as a whole. Direct sales companies like Mona Vie and Berry Tree are just the tip of the iceberg, a great indicator of the mass below the waterline. What about the die-hard companies like Sambazon, Zola, and Bom Dia?
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August 31st, 2008 by admin
Hello loyal readers… I hope I haven’t lost too many of you in my most-of-a-year absence. I have a good excuse, I promise.
I’m afraid you might not believe me though, but here goes anyway… My mom can concur if you ask her.
On Halloween night last year I was involved in a ‘Hit and [...]
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October 20th, 2007 by admin
So here’s the dilemma: If it’s produce, then the US Food and Drug Administration (FDA) wants to call it a food. If you use it to heal you in some way, then the FDA wants to call it a drug… There is a very fine line in most peoples’ minds, but any line left [...]
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